We developed a PWA for Petit Celler’s eCommerce.

28 / 10 /2021 | eCommerce Projects

Petit Celler’s new eCommerce in progressive web app (PWA) format.

Online wine sales grew by 60% on average in Spain during 2020. This is the figure that emerges from a study conducted by ProWein, the international reference fair for wines and spirits organized in Germany. This upward trend in online wine purchases is an opportunity for growth and opening up new markets for the wine sector that should be taken advantage of. In this favorable context, Petit Celler has just launched its renewed eCommerce in progressive web app (PWA) format.

The distributor, which sells wines from different Spanish and international appellations of origin, as well as cavas and spirits, commissioned us to develop its new eCommerce. After analyzing the characteristics of the project, the ASM Web Services team proposed to implement a PWA for eCommerce, developed with a new Front End in ReactJS, and integrated with a Back End with Magento 2.

The PWA increases browsing speed

Progressive web apps (PWA) are a solution based on the traditional web that incorporates some particularities that make it look like a native app for cell phones and tablets. PWAs provide experiences that are consistently fast. In addition, they allow operation, either partially or even fully, despite no or low quality internet connection.

One of the main advantages that the use of PWA technology in its eCommerce, combined with the application of Javascript (ReactJS), has brought to El Petit Celler is a great increase in the speed of navigation within the online store. Page loading is almost instantaneous. Website speed is a crucial factor for both Google ranking and user experience (UX). 53% of users abandon a website if it is too slow.

In addition, to carry out the development of the new Petit Celler it was necessary to migrate from Magento 1 to Magento 2, the most used eCommerce platform worldwide for the creation of online stores. In turn, the Magento platform has been integrated with its shipping management system and management software. As a result, all shipping and invoicing management has been automated, as well as warehouse management and parcel services.


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