6 advantages that Akeneo PIM 4.0 brings to an online store

20 / 11 /2020 | eCommerce

Akeneo PIM 4.0 incorporates new features and has enhanced some of those already in place.

El Akeneo PIM 4.0 makes life easier for teams responsible for managing online stores. PIM. or Product Information Management, is an application that integrates with a company’s online commerce platform of choice—Magento or SalesForce Commerce, for example—along with other sales channels and software systems. This tool allows you to maintain control over all areas of eCommerce.

The latest version of their PIM released by Akeneo for the market, includes new features and has enhanced some of those already in place. Here are 6 of the main advantages that Akeneo PIM 4.0 brings to an online store.

Akeneo PIM 4.0 enhances product experience

By using Asset Manager, PIM users can visually manage and transform product-related digital assets to deliver robust, targeted product experiences in the online store. Additionally, it enables you to link assets to product catalogues through improved API-level integration with existing DAM–Digital Asset Management systems.

Suggestions for enriching product information

Akeneo PIM 4.0 incorporates the Data Quality Insights feature, which gives users automatic suggestions to improve product data. PIM assesses product data accuracy and quality, automatically flags misspellings and incorrect formatting, and displays data quality ratings on a colour-coded dashboard.

Increased conversion rate

Better product information means more sales and fewer returns. According to Akeneo’s figures, conversion rates increase by up to 56%.

Machine learning and artificial intelligence

The Franklin Insights library of technical product information developed by Akeneo uses machine learning and artificial intelligence to automatically suggest product attributes for the catalogues. Marketers can review and accept Franklin’s suggestions with a single click, ensuring a streamlined path to product data enrichment.

Ease of connection

The new connections module simplifies connection management, allowing users to easily establish and manage third-party connectors from a single panel.

Reduce Time to Market

An online store with the new Akeneo PIM 4.0 can market products faster, via several channels and to several regions.

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